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StrategyPinned
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Strategy
Email marketing strategy, planning, and best practices
10 posts
186
Email segmentation strategies that doubled our revenue per email
How we went from 3 segments to 12 and saw a 2x increase in revenue per email sent.
184
How we grew our newsletter from 0 to 25k subscribers in 12 months
No paid ads, no viral hacks. Here are the sustainable strategies that grew our newsletter.
164
How to migrate email platforms without losing subscribers or data
A step-by-step migration guide based on 4 ESP migrations we've done. Avoid the common pitfalls.
130
We tested email frequency across 200k subscribers. Here's the sweet spot.
Is 2x/week too much? Is 1x/month too little? We tested 4 different frequencies across segments.
120
B2B email marketing benchmarks for 2025: where do you stand?
Updated benchmarks across open rates, click rates, and conversion rates for B2B email by industry.
110
How to implement a sunset policy without destroying your list
Sunsetting inactive subscribers is scary but necessary. Here's how to do it safely.
91
Email dark patterns: are you accidentally using them?
Some common email practices cross the line into dark patterns. Here's how to audit your emails for ethical design.
87
Managing email programs for 12 clients: lessons from an agency owner
Running email for multiple clients simultaneously teaches you things a single brand never would.
85
Email personalization beyond {{first_name}}: advanced token strategies
First name personalization is not enough. Here are advanced personalization strategies that move the needle.