Email Marketing Guides
In-depth, community-curated guides to help you master email marketing.
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The Ultimate Email Deliverability Guide for 2025
Everything you need to know about getting your emails into the inbox — from authentication protocols to reputation management and beyond.
How to Choose the Right ESP in 2025
A comprehensive framework for evaluating email service providers based on your specific needs, budget, and growth plans.
7 Email Sequence Frameworks That Convert
Proven email sequence templates for onboarding, nurture, re-engagement, and sales — with real examples and timing recommendations.
All Guides (12)
Email Authentication: SPF, DKIM & DMARC Setup Guide
Step-by-step instructions for configuring SPF, DKIM, and DMARC records to protect your domain and improve deliverability.
HTML Email Development: A Modern Approach
Learn how to build reliable, responsive HTML emails that render correctly across 90+ email clients using modern techniques.
A/B Testing Email Campaigns: A Statistical Guide
How to design, execute, and interpret email A/B tests that produce statistically significant, actionable results.
GDPR Email Compliance: What Marketers Must Know
Practical guide to sending marketing emails that comply with GDPR, including consent management, data rights, and documentation requirements.
Email List Building: 12 Strategies That Actually Work
Proven tactics for growing a high-quality email list without buying contacts or resorting to dark patterns.
Transactional Email Best Practices
How to design, deliver, and monitor transactional emails that users actually find helpful — from password resets to order confirmations.
Building an Email Design System
How to create a reusable email design system with components, tokens, and templates that scales across teams and campaigns.
Cold Email Domain & IP Warm-Up Guide
Complete warm-up schedule for new email domains and IPs, including volume ramps, content strategies, and reputation monitoring.
Email Analytics: The Metrics That Actually Matter
Cut through vanity metrics and focus on the email analytics that drive real business results — from deliverability signals to revenue attribution.