131
5 A/B testing mistakes that are killing your email optimization
Most email A/B tests are flawed. Here are the common mistakes and how to run tests that produce valid results.
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Analytics
Metrics, tracking, A/B testing, and performance optimization
6 posts
102
Building an email engagement scoring model: our complete approach
Open rates are unreliable. Here's the engagement scoring model we built to replace them.
110
Beyond open rates: the email metrics that actually matter
Open rates are unreliable. Here are the metrics you should be tracking instead.
86
Send time optimization: does it actually matter? Our data says yes.
We tested send time optimization across 500k emails. Here's what the data shows.
87
How to properly calculate email marketing ROI (it's not just revenue/cost)
Most teams miscalculate email ROI. Here's the framework for accurate measurement.
76
Multi-touch attribution for email: the model that finally made sense to our team
Last-click attribution overstates email's impact. Here's the multi-touch model we use and how it changed our strategy.