Klaviyo
E-commerce ESP
E-commerce focused email and SMS platform with deep Shopify integration and powerful segmentation.
Klaviyo has become the go-to email platform for e-commerce brands, particularly those on Shopify. Its deep integration with e-commerce platforms enables powerful behavioral segmentation and automated flows based on purchase history, browsing behavior, and customer lifecycle stage.
The platform excels at revenue attribution and provides clear ROI reporting. However, pricing is among the highest in the industry and can be prohibitive for smaller stores.
Pros
- •Best e-commerce integration
- •Powerful segmentation
- •Revenue attribution
- •Strong automation
Cons
- •Expensive pricing
- •Complex for non-ecommerce
- •Steep learning curve
- •Email-only templates dated
Features
Community Reviews (3)
E-commerce gold standard
For our Shopify store, Klaviyo is unmatched. The flows based on purchase behavior drive serious revenue. Yes it is expensive but the ROI is clear.
Powerful but pricey
Klaviyo does everything for e-commerce email but our bill keeps climbing. Looking at whether Drip could handle our needs at half the cost.
Segmentation is unmatched
The ability to segment based on purchase history, browsing behavior, and predicted lifetime value makes Klaviyo worth the premium for e-commerce.