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HubSpot

CRM + Email

4.0/ 5

Full CRM platform with integrated email marketing, best for B2B sales-driven organizations.

287 reviews·Free CRM, Marketing from $50/moVisit website

HubSpot offers email marketing as part of its broader CRM and marketing automation suite. For B2B companies that need tight alignment between sales and marketing, the integrated approach is valuable.

The email tools themselves are solid but not best-in-class. Where HubSpot shines is the full funnel visibility — from first touch to closed deal — all in one platform.

Pros

  • Full CRM integration
  • Great for B2B
  • Strong automation
  • Good reporting

Cons

  • Expensive
  • Email features not best-in-class
  • Vendor lock-in
  • Complex onboarding

Features

CRM IntegrationMarketing AutomationEmail EditorWorkflowsLead ScoringLanding PagesFormsAnalyticsPersonalizationA/B Testing

Community Reviews (2)

b2b_brian
4.0

Best for B2B alignment

If your sales team already uses HubSpot CRM, adding the marketing hub for email is a no-brainer. The lead scoring and attribution across the funnel is genuinely useful.

18 found helpful
cold_email_king
3.8

Email is just one piece

You don't buy HubSpot for email — you buy it for the CRM and get email as a bonus. The email tools alone don't justify the price.

11 found helpful