Customer.io
Behavioral Messaging
Powerful behavioral messaging platform for product-led SaaS companies with event-driven campaigns.
Customer.io excels at event-driven messaging for SaaS products. You can trigger emails, push notifications, SMS, and in-app messages based on user behavior events streamed from your product.
The segment builder and workflow editor are powerful, supporting complex multi-channel campaigns. It is the go-to choice for product-led growth teams that need sophisticated lifecycle messaging.
Pros
- •Best for event-driven messaging
- •Multi-channel support
- •Powerful segmentation
- •Great for SaaS
Cons
- •Expensive
- •Complex setup
- •Steep learning curve
- •Overkill for simple email
Features
Community Reviews (2)
Perfect for SaaS lifecycle messaging
Customer.io transformed how we communicate with users. Event-driven campaigns triggered by product usage have dramatically improved our activation and retention.
Powerful but expensive
Customer.io is amazing for what it does. The $100/mo minimum means you need to be at a certain scale to justify it. Worth it if you are.